Serving the proud city of...
New Orleans, Louisiana

Brought to you by the Office of
Mayor Mitch Landrieu

NOLA FOR LIFE: SMART. HOLISTIC. HITS THE STREETS

Since taking office in 2010, the Landrieu Administration moved quickly to take on the top issues facing New Orleans and we have seen tremendous progress. Still, many daunting challenges remain and we cannot continue to kick the can down the road.

In 2012, 193 people were murdered in New Orleans. 193 tragic stories and a wake of destruction and heart break. There is no challenge more urgent than preventing murder and make no mistake, it can be fixed. We believe there is an answer to this age old problem.

Our answer is NOLA FOR LIFE. In the spring of 2012 Mayor Landrieu launched this cutting edge comprehensive strategy as one of the city’s top priorities. It’s smart, holistic, and hits the streets.

From prevention and intervention to enforcement and rehabilitation, we are fighting back to protect our families and make every person in New Orleans feel safe:

  • · Nationally, in 2012 violent crime and murder was on the rise, while in New Orleans overall crime and murder was down.
  • · Eight months through 2013, murder is down about 25 percent compared to 2012, and down about 26 percent compared to the first eight months of 2011.
  • · To date, the NOPD-led Multi-Agency Gang Unit has indicted 74 individuals from seven gangs as part of a coordinated multi-jurisdictional effort to focus on group and gang activity.
  • · Two dozen identified at-risk individuals have taken advantage of job placement, job training, GED preparation, housing assistance, emergency financial assistance, child care, substance abuse counseling, and/or mental health counseling as part of the Group Violence Reduction Strategy.
  • · The Mayor’s 2013 NOLA Youth Works Summer Jobs Program provided 1,600 young people ages 13-21 with work experience at private companies, non-profit organizations and other entities.
  • · Midnight Basketball’s 4th season ended in August 2013 with over 1,000 participants. Over five dozen participants were connected with jobs, job training, or education.
  • · NOLA FOR LIFE days have engaged nearly a thousand citizens to clean up crime hot spots, reduce blight, and improve infrastructure.
  • · In March 2013, The Central City WIC Clinic started screening for family violence and referring those who screen positive to the New Orleans Family Justice Center for help.
  • · NOLA FOR LIFE programming runs 24/7 on Cox Cable Channel 99. The content highlights the strategy, the success of our initiatives, and gives voice to people in the community who are working to change the culture of violence.
  • · The City regularly convenes a diverse group of service providers, supported by the NOLA FOR LIFE Fund, to network, coordinate programming, and identify policy barriers to improve service delivery for high-risk individuals.
  • · CeaseFire mediates conflicts in order to prevent violence, and as of mid-October 2013, the Central City target area has seen over 200 days without a murder.

While we are seeing results, it is not nearly good enough.

Together we must do more. Ending murder in New Orleans will not be easy and it won’t happen overnight. We each have to play our part. Our city found or made a way when we have taken on tough challenges before and we must do it again.

Get Involved TODAY

This campaign reveals what the community has been missing by taking the violence out of the headlines and showing the hope that remains. The aim is to inspire youths to change their thinking from defeated to emboldened and to work alongside them to flip the script on NOLA’s future.

MAKE SOME NOISE

Public awareness is critical to overcoming every challenge we face in fighting this epidemic. Here’s how we’re tackling it with NOLA FOR LIFE’s Flip the Script Campaign: Mayor Landrieu and New Orleans have had a longstanding partnership in advocacy with Spike Lee that dates back to the filming of When the Levees Broke and If God is Willing and Da Creek Don’t Rise.Spike's work has shown true sensitivity to the people of New Orleans and helped attract unprecedented international aid to our shores. So the Mayor barely had to ask before Mr. Lee’s advertising agency, Spike DDB, signed on pro-bono to take NOLA FOR LIFE from a plan to a full-blown awareness campaign. “Bright young lives are being snuffed out on New Orleans’ streets daily. Our young black men are killing each other like it's a self-imposed genocide. It is our job, our responsibility, to make them understand the value of their lives and help them to achieve their greatest potential.” – Spike Lee The core idea is that the frequent news reports that mark each death, do little more than discourage, desensitize and distract from a critical truth - there’s so much more to the story. This campaign reveals what the community has been missing by taking the violence out of the headlines and showing the hope that remains. The aim is to inspire youths to change their thinking from defeated to emboldened and to work alongside them to flip the script on NOLA’s future. Many thanks to the dedicated community leaders, educators, service providers, law enforcement officials, and criminal justice experts who have worked with us hand in hand to help develop and implement this cutting edge plan. Now we need you more than ever as we take our efforts to the next level. We have the power to turn the tide against violence and create a city of peace. If we are united there is nothing we can’t do. Check out how we’re spreading the word across all mediums.

RADIO

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OUTDOOR

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Social Media

23 hours ago
Facebook
Check out today's job of the day: Attendant http://bit.ly/1uW4lp9 #opportunity
23 hours ago
Facebook
"Leadership has a harder job to do than just choose sides. It must bring sides together." - Jesse Jackson
1 day ago
Facebook
"Any book that helps a child to form a habit of reading, to make reading one of his deep and continuing needs, is good for him." - Maya Angelou
1 day ago
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Check Out today's job of the day: Route Salesperson http://bit.ly/1xhKChS Find more #opportunities on http://nolaforlife.org Expand
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Dollar for dollar. The City of New Orleans is matching your tax-deductible donations to the Nola For Life Fund, up to $250,000.